Hello. My name is Wilton. I'm a growth marketer helping (mostly) B2B companies scale revenue and pipeline with paid advertising, conversion optimization, and marketing automation.
WHO I AM
A growth marketing leader with more than 10 years of experience driving demand generation and acquisition strategies across diverse industries, such as enterprise SaaS, digital health, edtech, and e-commerce. Proven ability to scale startups and generate millions in revenue and sales pipeline through the management of over $5 million in multi-channel paid media budgets, the leadership of growth marketing teams, and the development of integrated content, marketing, and sales systems.
SOME CLIENT WINS
- B2B SaaS: Scaled LinkedIn advertising for a B2B SaaS company from $20,000 to $150,000+ monthly spend, supporting three record-breaking quarters in 2024. Launched and scaled an ABM process using Thought Leadership Ads, automated data enrichment tools, and personalized email outbound enriched with advertising data. Personalized outbound generated the highest response rate across campaigns.
- B2B Digital Health: Generated sales-qualified leads (SQLs) for a B2B digital health company targeting insurance companies using LinkedIn Event Ads at $50-$150 cost per SQL, becoming the most cost-efficient and highest volume source of SQLs. Optimized online events using data from event ad campaigns to choose the most effective topics, speakers, and audience.
- B2B Developer Tools: Managed a $80,000+ monthly budget in Google and LinkedIn targeting developers building IoT, AI, crypto, and dev tools using high volumes of time series data. Improved cost per qualified free trial user from $800 to below $200. Collaborated with sales and revenue operations on free trial account nurturing and lead scoring. Worked with designers and copywriters to develop thought leadership content and product launch campaigns for two product launches.
- B2B Facilities Services: Collaborated with a venture firm to validate a new product launch targeting restaurants and hospitality groups for on-demand equipment repair and maintenance. Built a paid advertising, cold email, and cold call program from the ground up. Scraped lead data from Google Maps, wrote sales scripts and cold email copy, and trained a cold caller recruited from UpWork.
- Higher Education: Managed a $100,000+ monthly paid media budget in Meta, LinkedIn, Google, and Bing for higher education institutions, acquiring applicants to online master’s programs. Campaign optimizations and landing page A/B testing reduced the cost per applicant by 40% and increased monthly applicant volume by 60% within two months.
- EdTech Conference: Generated $150,000+ in ticket revenue in 3 months, surpassing the $120,000 goal for an education technology conference targeting investors, founders, and operators. Strategies included content marketing, Meta ads, cold email, and referral marketing.
- Mobile App, B2C Digital Health: Managed Google and Meta advertising and conversion optimization for a B2C mobile app targeting insomnia relief with CBT treatment. With a $150,000+ monthly budget, performance consistently exceeded cost-efficiency and volume goals for 6 months in a row.
- E-commerce, Health Supplements: Managed Google and Meta advertising for two e-commerce health supplement brands with a combined monthly budget of $80,000+. Maintained a 2X ROAS monthly using creative testing, bid optimization, and sales offer testing.
- E-commerce, Marketplace: Scaled a marketplace with variable inventory. Implemented automated Shopify feed management using DataFeedWatch, paired with automated Catalog Ads across multiple categories. Meta and Google sustained and scaled a 2.5+ ROAS and 1.2+ Net Margin ROAS with precise product segments, cost controls, and aggressive creative testing. Revenue performance allowed the brand to raise Series A Funding.
- E-commerce + B2C SaaS: Managed a $200,000+ monthly budget for Google, Meta, and Bing for an e-commerce store and SaaS product. Account restructuring across accounts increased ROAS from 1.8 to 2.7+. Managed monthly e-commerce promotions calendar and content updates across channels.
- Nonprofit: Supported donor contribution growth and annual conference ticket sales for a nonprofit. Acquired 2,100 conference attendees in two months and increased year-over-year contributions by 30% with email marketing, organic social media campaigns, and content marketing.
AMAZING PARTNERS I'VE WORKED WITH
IBM Think 🌐 IBM's media platform
Vouch Insurance 💼 Business insurance tailored for startups and high-growth companies
Woebot Health 🤖 AI-powered chatbot delivering clinically validated mental wellness support.
NobleAI 🧪 Science-based AI platform accelerating innovation in chemicals, materials, and energy.
Resilia✅ Compliance, coaching, and capacity-building tools for nonprofits and their funders.
OutSchool 📚 Online learning marketplace with live, small-group classes for K–12 students
Stellar Sleep 🛌 Personalized CBT-based treatments for insomnia
MuscleTech 💪 Performance nutrition brand
SIXSTAR ⭐ Sports supplement brand
Logos ✝️ Digital tools, resources, and theological libraries to study Scripture deeply
...and more!
Need help with growth marketing?
You can add me on LinkedIn, too.